There are days when you struggle to find motivation to deal with your overwhelming list of to-dos, create content, and juggle other marketing responsibilities. As a digital marketer, I’ve learnt the importance of streamlining my workflows to make the most of my tasks.
Thankfully, there are ample resources and practical advice you can find from like-minded experts in your niche these days. With the right strategies, tools, and practices, you can reduce stress and maximize your efficiency—regardless if you’re dealing with two or a dozen accounts.
Here are 5 ways to streamline your workflow as a digital marketer!
It doesn’t matter if you’ve been creating content for 1 week or for years, having a content calendar is an unavoidable part of a smooth content creation process. There are various advantages to keeping an updated content calendar and here’s why:
We wrote a more in depth guide on how to create a successful content calendar, so be sure to check it out for more information!
Scheduling your content in advance is key to staying organized and on top of things. Trust us, you’d want to avoid all that extra stress from having an overwhelming volume of to-dos on your plate.
View this post on Instagram A post shared by Later: Social Media Marketing (@latermedia)
A post shared by Later: Social Media Marketing (@latermedia)
Since we’ve previously established that content creation can be very time consuming, content batching is a common best practice to win back marketers’ time in their schedule.
If the term is a little new to you, content batching is simply a productivity technique that content creators use to set aside time to create all of your content. Even if you’re not creating content specially for social media, this practice can still apply for creating video or blog content. For example, instead of spending the whole morning juggling to plan and create content for one Instagram post, you’ll spend that time planning for the entire month’s Instagram lineup (captions, content, and graphics).
It sounds contradictory to making your life easier, but it’s actually the opposite. This technique helps you to focus your creative energy without jumping between other tasks and plan your content weeks in advance—without stress.
These are 3 tips to batch your content in no time:
Content pillars are the key to every successful content marketing strategy. They’re the 3 to 5 topics which your brand consistently discusses, amplifies, and creates content for on your marketing channels.
You want to select content pillars, or topics, that reflect your brand with themes that your audience are most interested in. Publishing content this way creates a cohesive message across all your marketing channels.
These are highly valuable because content pillars can act as a reference point for content ideas and help you to overcome creative blocks. Plus, these will help you avoid creating last-minute posts.
Whilst you’re at it, you can dedicate some time to get in the zone to church out as many caption ideas as possible.
What are the must haves for compelling captions? Here are a few you need to know:
If you haven’t incorporated videos into your content batching plan, this is the time to start! Nowadays, video content is favored more than ever before. Take Instagram for example—even though it began as a picture sharing social media network, the new era of Instagram is putting video content at the forefront of the app. Therefore, adding video content such as Instagram Reels are essential for engagement on the platform.
So, if you’re filming videos for your brand, start by setting aside a portion of your day to batch record your footage. The preparation needed for a video recording often includes a camera setup, props, lighting, and sometimes a backdrop too. By planning ahead, you can save a lot of your time. This way you can focus on one task at a time, and channel your creative energy without interruption.
Other activities that make up a marketer’s day often involve planning email campaigns, conducting keyword research, and brainstorming with the team. Honestly, we’d be lost without our task management apps.
Here are the necessary task management tools for keeping our digital marketing team together:
Content research tools are so handy when it comes to creating content that your audience actually wants to see. Whenever we’re not sure about which topics are trending, we can turn to these keyword research tools to better understand what people are searching for.
Some prompts we digital marketers often think about are:
These keyword research tools help us stay on top of rising trends and boost organic traffic to our website:
You can also check out our other blog on all the digital marketing tools used by experts in 2022.
When you have limited graphic design capabilities or resources (for example, when our graphic designer has her hands full), you can get ahead by using design software like Canva. Canva is an online design and publishing tool catered for anyone who wants to design. They’re useful to have because of its easy to use interface, and its template library that’s packed with beautiful templates for users who aren’t accustomed to graphic design.
You can use it to design some templates for your most commonly used social media and blog graphics. This way you won’t have to design from scratch every time you batch content. (It’s a real lifesaver).
While working in marketing may feel overwhelming at times, we promise it’s easier with the help of some tools. The secret to our lean mean marketing team is keeping ourselves organized with the help of readily available tools for planning, design, and task management. These tools help us to streamline our workflows, communications, and reduce our work stress. With these tools and tips, you’ll shave off lots of time in your schedule to leave you more room to get creative and efficient with your marketing efforts!
Let us know your thoughts! You can reach us via email at firstname.lastname@example.org, or drop us a message via our chatbot below!
Medianetic Sdn Bhd
No. 59, 2nd Floor, Block E, Zenith Corporate Park, Jalan SS7/26 Kelana Jaya, 47301 Petaling Jaya, Selangor
+603 7960 3088 (Office)
Medianetic Sdn Bhd © 2023
Made by Medianetic
Sign up for interesting insights on digital marketing, creative design, social media, and more!