{"id":10903,"date":"2022-07-06T12:27:00","date_gmt":"2022-07-06T12:27:00","guid":{"rendered":"https:\/\/medianetic.me\/?p=10903"},"modified":"2023-09-22T10:39:31","modified_gmt":"2023-09-22T10:39:31","slug":"how-to-conduct-a-social-media-audit","status":"publish","type":"post","link":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/","title":{"rendered":"How to Conduct a Social Media Audit That Brings Your Brand to Life"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10903\" class=\"elementor elementor-10903\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-32e47b35 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"32e47b35\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59b0df3f jltma-glass-effect-no\" data-id=\"59b0df3f\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-4b915cc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"4b915cc8\" data-element_type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a279cfe jltma-glass-effect-no\" data-id=\"a279cfe\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13e8fffa ignore ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"13e8fffa\" data-element_type=\"widget\" id=\"ignore\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Fill your inbox with exciting insights biweekly.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a048e31 jltma-glass-effect-no\" data-id=\"2a048e31\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-107a2a51 jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-premium-addon-button\" data-id=\"107a2a51\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-lg premium-button-style1-bottom\" href=\"#subscribenow\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n                                    <span >\n                        Sign Up                    <\/span>\n                \n                <!-- After Icon -->\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n            \n\t\t<\/a>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5de40391 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"5de40391\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5abb0cdb jltma-glass-effect-no\" data-id=\"5abb0cdb\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ee7f00a elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"ee7f00a\" data-element_type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d706dc9 jltma-glass-effect-no\" data-id=\"3d706dc9\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c856a32 jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-qi_addons_for_elementor_highlight\" data-id=\"6c856a32\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"qi_addons_for_elementor_highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"qodef-shortcode qodef-m  qodef-qi-highlight qodef-qi--has-appear  qodef-highlight-style--color\" >\n\tHow to <span class=\"qodef-highlight-text\" style=\"background-image: linear-gradient(to bottom, transparent 0%, #F25C4E 0%, #F25C4E 100%, transparent 100%)\">Conduct a Social Media Audit<\/span> That Brings Your Brand to Life<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148c54cb elementor-author-box--image-valign-top ignore elementor-hidden-mobile jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-author-box\" data-id=\"148c54cb\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/medianetic.me\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/Tricia-Lim-Team-Pic-min-scaled-1-200x300.jpg\" alt=\"Tricia Lim\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" data-src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/Tricia-Lim-Team-Pic-min-scaled-1-200x300.jpg\" alt=\"Tricia Lim\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/Tricia-Lim-Team-Pic-min-scaled-1-200x300.jpg\" alt=\"Tricia Lim\"><\/noscript><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h2 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tTricia Lim\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d00e4a4 jltma-glass-effect-no\" data-id=\"5d00e4a4\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76c5d70c elementor-tablet-align-center elementor-align-center jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-lottie\" data-id=\"76c5d70c\" data-element_type=\"widget\" data-settings=\"{&quot;source&quot;:&quot;external_url&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;source_external_url&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/assets2.lottiefiles.com\\\/packages\\\/lf20_saysspa8.json&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;100&quot;,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.12.1 - 02-04-2023 *\/\n.e-lottie__container{display:inline-block;max-width:var(--lottie-container-max-width);width:var(--lottie-container-width);opacity:var(--lottie-container-opacity)}.e-lottie__container:hover{opacity:var(--lottie-container-opacity-hover);transition-duration:var(--lottie-container-transition-duration-hover)}.e-lottie__container svg,.e-lottie__container svg *{transition:none!important}.e-lottie__caption{color:var(--caption-color);margin-top:var(--caption-margin-top);text-align:var(--caption-text-align)}<\/style><div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9d0cdf elementor-author-box--image-valign-top ignore elementor-hidden-desktop elementor-hidden-tablet jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-author-box\" data-id=\"5a9d0cdf\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/Tricia-Lim-Team-Pic-min-scaled-1-200x300.jpg\" alt=\"Tricia Lim\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" data-src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/Tricia-Lim-Team-Pic-min-scaled-1-200x300.jpg\" alt=\"Tricia Lim\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/Tricia-Lim-Team-Pic-min-scaled-1-200x300.jpg\" alt=\"Tricia Lim\"><\/noscript><\/noscript>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h2 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tTricia Lim\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-229857fb elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"229857fb\" data-element_type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-302391c jltma-glass-effect-no\" data-id=\"302391c\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e08bfa jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"61e08bfa\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1024x576.png\" class=\"attachment-large size-large wp-image-10420\" alt=\"\" srcset=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1024x576.png 1024w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-300x169.png 300w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-768x432.png 768w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1536x864.png 1536w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298443fc ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"298443fc\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">We all know that social media marketing takes strategic planning, tracking results, and conducting social media audits to deliver a strong brand presence. With the constantly evolving social media landscape, you can expect there will always be new ways to maximize your channels for your business.<\/span><\/p><p><span style=\"font-weight: 400;\">With that, social media managers, business owners, and marketers need to keep a close eye on the <a href=\"https:\/\/wordpress-397348-1864958.cloudwaysapps.com\/eight-social-media-trends-to-adopt-for-2022\/\">latest trends<\/a> and emerging features to successfully leverage social media. That\u2019s why it\u2019s important to conduct a social media audit.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Auditing your social media presence will help you understand what\u2019s happening across your platforms and how they fit into your overall marketing strategy. With this checklist, it\u2019ll make conducting your social media audit super easy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7ec34280 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"7ec34280\" data-element_type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61cdb518 jltma-glass-effect-no\" data-id=\"61cdb518\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e27b34d jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-table-of-contents\" data-id=\"3e27b34d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7cd2632c elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"7cd2632c\" data-element_type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46eaf121 jltma-glass-effect-no\" data-id=\"46eaf121\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2b1edd ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2a2b1edd\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a social media audit? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427c0577 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"427c0577\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A social media audit gives you a full view of how well your social media efforts are working for your business. It\u2019s the process of reviewing certain business metrics to evaluate your current social media strategy and what can be done to improve your social media presence.<\/span><\/p><p><span style=\"font-weight: 400;\">It typically include these details:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profile information (name and URL)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement metrics (impressions, likes, shares)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishing metrics (which posts are getting the most engagement)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience demographics (which audience is doing the most engagement)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referral traffic\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Channel specific metrics<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-ee98a44 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"ee98a44\" data-element_type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1132016f jltma-glass-effect-no\" data-id=\"1132016f\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1801194e ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1801194e\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here's what you need to analyze your social media presence: <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1622c590 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1622c590\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. List out all your social media profiles<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f5872 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"43f5872\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s start by taking an inventory of all the social media profiles that your business currently has, including the ones that you may have never posted or are no longer active on.<\/span><\/p><p><span style=\"font-weight: 400;\">Record all the KPIs relevant to each channel such as the number of followers, engagement metrics, publishing metrics, and so on. If there are networks you\u2019re no longer active on, make sure they\u2019re claimed and under your company\u2019s control.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to the accounts you have, think about the ones you don\u2019t. This could be an opportunity to consider other social platforms that might be good for your social strategy\u2014if not for now, then for the future.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cdde1d ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"34cdde1d\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Make sure your branding, promotions, and language are consistent<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431c3698 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"431c3698\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to branding on social media, consistent branding is a must! As you audit your social media accounts, make it a point to check through your profiles to ensure that you\u2019re using the same style and brand voice.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The about section in your bio<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profile and banner images<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Destination URLs and landing pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hashtags<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1961dac0 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1961dac0\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Open up your analytics <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41cca09e jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"41cca09e\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1459\" data-src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1.jpg\" class=\"attachment-full size-full wp-image-10435 lazyload\" alt=\"\" data-srcset=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1.jpg 2048w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1-300x214.jpg 300w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1-1024x730.jpg 1024w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1-768x547.jpg 768w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1-1536x1094.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" width=\"2048\" height=\"1459\" src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1.jpg\" class=\"attachment-full size-full wp-image-10435\" alt=\"\" srcset=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1.jpg 2048w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1-300x214.jpg 300w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1-1024x730.jpg 1024w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1-768x547.jpg 768w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/analyze-data-analytics-scaled-1-1536x1094.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41150090 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"41150090\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media platforms generally have built-in analytics features (these provide helpful insights and information). Record the engagement metrics, demographic information, top posts, impressions, and reach\u2014this data shows what each platform\u2019s strengths and weaknesses are for your business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33845e50 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"33845e50\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Identify your top performing social media posts\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b94cf ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"e4b94cf\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By highlighting your top performing social media posts, you\u2019ll be able to filter out what types of content you should be posting. Which posts get the most engagement? Are they question-based posts? Short-form videos? Tutorials?<\/span><\/p><p><span style=\"font-weight: 400;\">Here are a few ways you can categorize your posts:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Videos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Promotional<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Educational\/informative\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Entertainment\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Rich media (images)<\/span><\/li><\/ol><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Plus, you can analyze them to spot patterns of the type of post and how your audience is engaging with your content.\u00a0 What demographic is most commonly engaging with certain types of content?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These findings give you a clear picture of what works well on each channel in terms of content type and your chosen content pillars. Then you can focus on fitting more of this type of successful content into the next social media calendar!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ab5f66 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"64ab5f66\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Evaluate each channel's performance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ae6c3f jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"30ae6c3f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-10449 lazyload\" alt=\"\" data-srcset=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-1024x683.jpg 1024w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-300x200.jpg 300w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-768x512.jpg 768w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-1536x1024.jpg 1536w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1.jpg 2048w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-10449\" alt=\"\" srcset=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-1024x683.jpg 1024w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-300x200.jpg 300w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-768x512.jpg 768w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1-1536x1024.jpg 1536w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled-1.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-187b6e63 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"187b6e63\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This step is important when it comes to checking how well your channel is contributing to your overall marketing goals. Several social media accounts may have similar goals such as driving website traffic. On the other hand, there may be other channels that are exclusively for building brand awareness or customer service purposes.<\/span><\/p><p><span style=\"font-weight: 400;\">That brings me to my next point\u2014listing out goals for each network.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34022623 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"34022623\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Define specific goals for each network <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b87063 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"76b87063\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the ways to track progress of each channel is to benchmark it against the goals you\u2019ve set for it. Be specific about the goals. For example, if they\u2019re measurable goals like website traffic, write down the numbers. Then you can track how many website visits came from that selected social media channel. Similarly, for goals without quantifiable metrics, you can track it with supporting evidence. If your Instagram account is to grow brand awareness, has your following grown? How about your organic and paid reach?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your social media goals should be about how social media can benefit your business such as:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Increasing brand awareness<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Generating more leads and sales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Increasing community engagement\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Growing your audience (followers)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Increasing traffic to your site<\/span><\/li><\/ol><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Fortunately, most social media platforms come with built-in analytics features that provide a lot of helpful insights. This data can show you what each platform\u2019s strengths and weaknesses are for your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember that when it comes to your metrics, the context of your goals matter. This means that while you might be growing your TikTok followers faster than on Facebook, the latter might result in more converted customers. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588a4d02 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"588a4d02\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Track your social media results over time<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0e7f39 jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"1f0e7f39\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1.jpg\" class=\"attachment-full size-full wp-image-10462 lazyload\" alt=\"\" data-srcset=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1.jpg 2048w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1-300x200.jpg 300w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1-1024x683.jpg 1024w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1-768x512.jpg 768w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1-1536x1024.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1.jpg\" class=\"attachment-full size-full wp-image-10462\" alt=\"\" srcset=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1.jpg 2048w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1-300x200.jpg 300w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1-1024x683.jpg 1024w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1-768x512.jpg 768w, https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/metrics-on-computer-screen-scaled-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5a4f6f ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"2e5a4f6f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of course, consistency is key when it comes to conducting a social media audit too. Whether that\u2019s on a monthly, quarterly, or yearly basis, auditing your social media profiles at regular intervals helps to make it effective.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the best practices to complete an audit is typically to compare your social media metrics and insights to the previous period. For example, tracking year over year metrics can help you account for seasonal changes over fleeting trends and festivities. Over time, this allows you to refine what\u2019s not working, double down on what is, and spot issues efficiently.<\/span><\/p><p><span style=\"font-weight: 400;\">Best to consolidate your social media audit documents in one place so you can easily review past records. Otherwise, you can use social media audit tools such as <\/span><a href=\"https:\/\/www.hootsuite.com\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/sproutsocial.com\/\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694af061 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"694af061\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Assess opportunities from new social media platforms<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d24c61 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6d24c61\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You might already be putting a lot of effort into the major social media platforms and underutilizing others. So, if there\u2019s an opportunity to explore potential options, go for it! A social media audit might help you uncover opportunities that are a perfect fit for the unique features of networks you\u2019ve been missing out on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Who knows, by becoming an adopter of the new platform, it can help you position yourself and thrive before your competitors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The next step is deciding which platforms you want to focus on. A proper social media audit can be an eye-opener in terms of which profiles are actually your top-performers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e70914 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"64e70914\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Update your social media marketing strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5697c9ea ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"5697c9ea\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lastly, here\u2019s how you can take action: think about ways to improve. Revisit your notes from earlier steps as you plan the next month or quarter ahead.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are a few prompts to ask yourself:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which platforms drive the most results?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there any new social media platforms you should be using?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there any opportunities for platforms you missed out on and is there a need to hop onto that channel?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which content types work best for your audience?\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">These will help you in your content creation process as well as your overall social media marketing strategy. Of course, successful marketing depends on tests and experiments to find what works best for you and your audience. Don\u2019t be afraid to take risks and remember that your social media audits will be there to indicate if you\u2019re on the right track or off course. If you have any new ideas or strategies, write them down in your marketing plan! (I\u2019d like to think of ours as a living piece of document that we update frequently.)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dd4abca elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"dd4abca\" data-element_type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a9278f jltma-glass-effect-no\" data-id=\"25a9278f\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30be4122 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"30be4122\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrap up: get started on your social media audit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4d2b9b ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3a4d2b9b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Managing multiple social media profiles can be a lot of work. Conducting a social media audit can help you determine how to best utilize your efforts and resources. Then you can make the most out of your business\u2019 online presence on social media.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7867c46a ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"7867c46a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">If you found these tips eye opening, subscribe to our newsletter and stay tuned for our other content!<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56bb02a0 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"56bb02a0\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you looking to save time and improve your social media game? We\u2019re here to help. Get in touch with us at <\/span><a href=\"mailto:hello@medianetic.me\"><span style=\"font-weight: 400;\">hello@medianetic.me<\/span><\/a><span style=\"font-weight: 400;\">, or drop us a message via our chatbot below! We look forward to partnering with you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5970562b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"5970562b\" data-element_type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c529a09 jltma-glass-effect-no\" data-id=\"5c529a09\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52645526 jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-menu-anchor\" data-id=\"52645526\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div id=\"subscribenow\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ma_el_bg_slider has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-476481af elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle jltma-glass-effect-no\" data-id=\"476481af\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\" data-e-bg-lazyload=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b011c7a jltma-glass-effect-no\" data-id=\"5b011c7a\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-400f891f elementor-align-center jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-lottie\" data-id=\"400f891f\" data-element_type=\"widget\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/medianetic.me\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/lf30_editor_3hpw6zza.json&quot;,&quot;id&quot;:1338,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;100&quot;,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_ma_el_bg_slider has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16239822 jltma-glass-effect-no\" data-id=\"16239822\" data-element_type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c831809 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"3c831809\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Subscribe now.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69cc2c73 ob-harakiri-inherit jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"69cc2c73\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tMedianetic\u2019s Newsletter is the one stop hub for all things digital marketing, design, social media, and more. Get a fresh batch of insights delivered to your inbox biweekly.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc37815 jltma-glass-effect-no ob-has-background-overlay elementor-widget elementor-widget-html\" data-id=\"1fc37815\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe width=\"540\" height=\"200\" data-src=\"https:\/\/ff300b47.sibforms.com\/serve\/MUIEAFGZdKCewvbsZonCrUdA-zxpaYlIGt4Q2gwdb595lZfOvmSvb4uAPs4EYf0h7-YJk00GWqiWzyz9KwudHGCt10ARlAjE1HgGc0EhZit1pjC2OQYulbWtrTJjxneTePSa8eIqFSKS2LLWAHU7HAWHJx6F2PUFecqOjvSyDJ3LTRXD1XN0NdtL76FN2tO0Pyz8R3hUPJYW-1wR\" frameborder=\"0\" scrolling=\"no\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fill your inbox with exciting insights biweekly. Sign Up How to Conduct a Social Media Audit That Brings Your Brand to Life We all know that social media marketing takes strategic planning, tracking results, and conducting social media audits to deliver a strong brand presence. With the constantly evolving social media landscape, you can expect [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[12,13,14,17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Conduct a Social Media Audit That Brings Your Brand to Life | Blog<\/title>\n<meta name=\"description\" content=\"Conducting a social media audit will help you understand what&#039;s happening across your platforms and how it fits your marketing strategy...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Conduct a Social Media Audit That Brings Your Brand to Life | Blog\" \/>\n<meta property=\"og:description\" content=\"Conducting a social media audit will help you understand what&#039;s happening across your platforms and how it fits your marketing strategy...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"Medianetic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/medianetic.me\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T12:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-22T10:39:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Diyana Maya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diyana Maya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/\"},\"author\":{\"name\":\"Diyana Maya\",\"@id\":\"https:\/\/medianetic.me\/#\/schema\/person\/45c20416b450de2e72e1f00867a89e6f\"},\"headline\":\"How to Conduct a Social Media Audit That Brings Your Brand to Life\",\"datePublished\":\"2022-07-06T12:27:00+00:00\",\"dateModified\":\"2023-09-22T10:39:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/\"},\"wordCount\":1485,\"publisher\":{\"@id\":\"https:\/\/medianetic.me\/#organization\"},\"image\":{\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png\",\"articleSection\":[\"Digital Marketing\",\"Insights\",\"Marketing\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/\",\"url\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/\",\"name\":\"How to Conduct a Social Media Audit That Brings Your Brand to Life | Blog\",\"isPartOf\":{\"@id\":\"https:\/\/medianetic.me\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png\",\"datePublished\":\"2022-07-06T12:27:00+00:00\",\"dateModified\":\"2023-09-22T10:39:31+00:00\",\"description\":\"Conducting a social media audit will help you understand what's happening across your platforms and how it fits your marketing strategy...\",\"breadcrumb\":{\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#primaryimage\",\"url\":\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png\",\"contentUrl\":\"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/medianetic.me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Conduct a Social Media Audit That Brings Your Brand to Life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/medianetic.me\/#website\",\"url\":\"https:\/\/medianetic.me\/\",\"name\":\"Medianetic\",\"description\":\"Digital Solutions for the Real World\",\"publisher\":{\"@id\":\"https:\/\/medianetic.me\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/medianetic.me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/medianetic.me\/#organization\",\"name\":\"Medianetic\",\"url\":\"https:\/\/medianetic.me\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/medianetic.me\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/medianetic.me\/wp-content\/uploads\/2022\/12\/Medianetic-Blue@4x.png\",\"contentUrl\":\"https:\/\/medianetic.me\/wp-content\/uploads\/2022\/12\/Medianetic-Blue@4x.png\",\"width\":2739,\"height\":523,\"caption\":\"Medianetic\"},\"image\":{\"@id\":\"https:\/\/medianetic.me\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/medianetic.me\",\"https:\/\/www.instagram.com\/medianetic.me\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/medianetic.me\/#\/schema\/person\/45c20416b450de2e72e1f00867a89e6f\",\"name\":\"Diyana Maya\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/medianetic.me\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f5276337c68e536ce55dc809433715d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f5276337c68e536ce55dc809433715d?s=96&d=mm&r=g\",\"caption\":\"Diyana Maya\"},\"url\":\"https:\/\/medianetic.me\/author\/diyana-maya\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Conduct a Social Media Audit That Brings Your Brand to Life | Blog","description":"Conducting a social media audit will help you understand what's happening across your platforms and how it fits your marketing strategy...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/","og_locale":"en_US","og_type":"article","og_title":"How to Conduct a Social Media Audit That Brings Your Brand to Life | Blog","og_description":"Conducting a social media audit will help you understand what's happening across your platforms and how it fits your marketing strategy...","og_url":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/","og_site_name":"Medianetic","article_publisher":"https:\/\/www.facebook.com\/medianetic.me","article_published_time":"2022-07-06T12:27:00+00:00","article_modified_time":"2023-09-22T10:39:31+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png","type":"image\/png"}],"author":"Diyana Maya","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Diyana Maya","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#article","isPartOf":{"@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/"},"author":{"name":"Diyana Maya","@id":"https:\/\/medianetic.me\/#\/schema\/person\/45c20416b450de2e72e1f00867a89e6f"},"headline":"How to Conduct a Social Media Audit That Brings Your Brand to Life","datePublished":"2022-07-06T12:27:00+00:00","dateModified":"2023-09-22T10:39:31+00:00","mainEntityOfPage":{"@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/"},"wordCount":1485,"publisher":{"@id":"https:\/\/medianetic.me\/#organization"},"image":{"@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#primaryimage"},"thumbnailUrl":"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png","articleSection":["Digital Marketing","Insights","Marketing","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/","url":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/","name":"How to Conduct a Social Media Audit That Brings Your Brand to Life | Blog","isPartOf":{"@id":"https:\/\/medianetic.me\/#website"},"primaryImageOfPage":{"@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#primaryimage"},"image":{"@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#primaryimage"},"thumbnailUrl":"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png","datePublished":"2022-07-06T12:27:00+00:00","dateModified":"2023-09-22T10:39:31+00:00","description":"Conducting a social media audit will help you understand what's happening across your platforms and how it fits your marketing strategy...","breadcrumb":{"@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#primaryimage","url":"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png","contentUrl":"https:\/\/medianetic.me\/wp-content\/uploads\/2023\/03\/how-to-conduct-a-social-media-audit-blog-cover-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/medianetic.me\/how-to-conduct-a-social-media-audit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/medianetic.me\/"},{"@type":"ListItem","position":2,"name":"How to Conduct a Social Media Audit That Brings Your Brand to Life"}]},{"@type":"WebSite","@id":"https:\/\/medianetic.me\/#website","url":"https:\/\/medianetic.me\/","name":"Medianetic","description":"Digital Solutions for the Real World","publisher":{"@id":"https:\/\/medianetic.me\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/medianetic.me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/medianetic.me\/#organization","name":"Medianetic","url":"https:\/\/medianetic.me\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/medianetic.me\/#\/schema\/logo\/image\/","url":"https:\/\/medianetic.me\/wp-content\/uploads\/2022\/12\/Medianetic-Blue@4x.png","contentUrl":"https:\/\/medianetic.me\/wp-content\/uploads\/2022\/12\/Medianetic-Blue@4x.png","width":2739,"height":523,"caption":"Medianetic"},"image":{"@id":"https:\/\/medianetic.me\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/medianetic.me","https:\/\/www.instagram.com\/medianetic.me\/"]},{"@type":"Person","@id":"https:\/\/medianetic.me\/#\/schema\/person\/45c20416b450de2e72e1f00867a89e6f","name":"Diyana Maya","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/medianetic.me\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f5276337c68e536ce55dc809433715d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f5276337c68e536ce55dc809433715d?s=96&d=mm&r=g","caption":"Diyana Maya"},"url":"https:\/\/medianetic.me\/author\/diyana-maya\/"}]}},"_links":{"self":[{"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/posts\/10903"}],"collection":[{"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/comments?post=10903"}],"version-history":[{"count":5,"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/posts\/10903\/revisions"}],"predecessor-version":[{"id":11942,"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/posts\/10903\/revisions\/11942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/media\/10942"}],"wp:attachment":[{"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/media?parent=10903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/categories?post=10903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medianetic.me\/wp-json\/wp\/v2\/tags?post=10903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}