With the need for a constant flow of fresh content, it’s easy to be overwhelmed managing your marketing channels and content creation.
With a content calendar in your arsenal, it can help streamline the organization of your marketing strategy, increase efficiency, and save time. But how do you use it to your business’ advantage?
In this article, we’ll explore how you can create a successful content calendar that works for your business.
A content calendar, or “editorial calendar”, is a schedule of when and where you plan to publish upcoming content. They typically include upcoming pieces, status updates, and other important information relating to the content.
You’ll need a content calendar if you’re looking to improve and grow your content marketing strategy because staying organized is key. Here are 5 reasons why you should implement a content calendar into your digital marketing strategy:
It frees up time that can be spent on other creative pursuits. Blocking out some time to plan helps you shave off hours spent on planning your posts day-to-day.
Think of a well-planned content calendar as the oil to a well oiled machine.
By planning ahead the captions, materials, and other delegated responsibilities, you’ll ensure all necessary processes go ahead smoothly. For example, if you’re part of a bigger team, where editing and other fact-checking are distributed within the team, rushing this could lead to costly mistakes.
Having a content calendar can also help you avoid any miscommunication between team members such as both parties creating guides that cover the same topic.
It gives you a big picture of your upcoming content, which can be helpful when it comes to planning future content and keeping it fresh. You can see the entire content marketing strategy for a month or more at a time.
A content calendar is also useful for checking if the content you’re publishing across multiple channels are cohesive.
The other pros of utilizing a content calendar is consistently churning our content. When you have a schedule to stick to, chances are you’ll be able to organize your workload and content creation accordingly.
If you’re working in a team, keeping a content calendar helps to keep everyone on the same page. It’s a useful tool that everyone can access and contribute to. Its accessibility allows everyone to see the status of each post without having to contact people individually.
Having a schedule ensures that you focus on all content-related tasks. This way prevents you from publishing inconsistently or any oversight for opportunities to repurpose old content.
The biggest obstacle for most content creators and marketers is knowing what to post.
It might seem like a daunting task to come up with enough ideas to fill an entire calendar, months ahead of time. But fret not, there are a few strategies to ensure that you never run out of content ideas.
There are many tools out there that exist specifically for creating, managing, and collaborating on your content calendar.
Although some may not come exactly in the form of a calendar, they do get the job done.
Here are some great content calendar options to try:
As part of any content marketing strategy, the content pillar strategy exists to make our lives easier when planning content. They’re a great reference point if you’re ever stuck for some ideas.
Content pillars are 3 to 5 topics which your brand consistently discusses, amplifies, and creates content for on your marketing channels. They ought to be specific to your brand, but you can borrow themes from similar niches. If you’re a fitness brand, your pillars could include themes such as healthy eating, lifestyle, and motivation.
Your content pillars will help you schedule content along with all the necessary components that accompany your content. If you’re ever stuck for ideas, our other blog talks about 8 quick ways to overcome a creative block.
So you’ve got your list of content ideas sorted. The next step is to decide how frequently you want to publish your content. Consider how it will tie into your overall content strategy.
The nature of your content postings varies on the content type itself. So, let’s say you’re planning for your social media content, then you’ll want to publish at least 3-5 few posts a week. On the other hand, blog content can be published 3-5 posts per month. So really, it’s up to you.
Then you’re ready to begin adding items to your calendar. Using your list of content ideas, fill in your dates and times according to the frequency you just established in the previous step.
Think of your content calendar as a trusty tool to make full use of! These are a few things that make up a typical content calendar:
Although content calendars exist to speed up your content creation process and organize your time, it’s an excellent way to track and measure your campaigns across mediums. Tracking your analytics is necessary to optimize your content calendar for the future.
When a certain piece of content performs well, take note, and use it as a stepping stone to content ideas that your target audience actually wants. You’ll learn what to discard, change, and adapt to cater to each platforms’ needs.
As a marketer, content creation takes up the bulk of our time. Thankfully there are strategies and tools in place to smooth out our workflow processes. Trust me, having a well-planned content calendar will save you time to focus on other aspects of your marketing strategy. Plus, there’s the added relief of knowing what to post using the pool of content from your content pillars and calendar.
Are you looking for ways to improve your online presence? Well, content marketing plays a huge role in its success. Do connect with us if you have any questions, we’d love to be able to help. You can write to us at email@example.com, or drop us a message via our chatbot below!
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