Eight Effective SEO Tips for Google's Ever-Changing Algorithm
Updated: August 25, 2022
SEO is like time; always changing and moving forward. Because of its ever-evolving model, it’s hard to know how to make your strategy stay on trend without needing to spend all your time tweaking it.
So what do you need to do?
While Google’s algorithm updates as often as you change clothes, there are some proven SEO tactics that always stand up against the test of time. By implementing these tactics on your site, you’ll dramatically improve your ranking while also making your website future-ready.
There are two ways to benefit from a solid SEO strategy. I’ll walk you through them in this article.
But first, why is having a Google SEO strategy essential?
Studies have shown that Google holds 91.94% of the search engine market. Furthermore, Google has already received 360 billion searches this year. With this data in mind, experts have estimated that a #1 organic position on Google can result in a click through rate (CTR) of 34.2%.
As you can see, having a well-crafted Google SEO strategy is absolutely critical for your business bottom and lead generation.
On-page SEO tips for 2022
If you’re just starting to become familiar with SEO, you’ll need to focus your efforts on building your on-page SEO. Here are some tips to help you prepare an effective strategy.
Long-tail keywords are more specific than the usual target keywords. An example of a long-tail keyword is: “SEO tips and tricks for Google”, as opposed to “SEO tips”.
Though they make up a relatively small percentage of total search volume, research has found that 91.8% of all queries are long-tail keywords.
There are a couple reasons why long-tail keywords can be a powerful ally:
It’s important to remember that you shouldn’t chuck in a whole bunch of different long-tail terms in hopes that it will work. Instead, you need to ensure that these terms are strategically placed.
Here are some quick tips for implementing long-tail keywords into your content:
Alternative text is basically a short description of an image. It’s an important factor that Google uses to rank your website. In fact, nearly 31% of Google SERPS show images and that’s going to keep growing over time. This is a potential significant source of organic traffic for your site.
Alt text is vital in three ways:
Some image alt text best practices:
By incorporating your keywords in your titles, you’ll enable Google to suggest content that satisfies the search intent of your target audience. However, though 36% of SEO experts believe that titles are important, it doesn’t mean that you’ll need to force keywords in.
Keep your user’s experience and Google recommendations in mind before deciding where your keywords will go. Remember that keyword stuffing should be at ALL costs.
Tips for implementing keywords in titles:
While having strategically placed keywords and content are critical to your overall Google SEO strategy, you also need to craft a great experience from your users. Consider how you’ll need to lead their journey from the moment they land on your website to the moment they exit their browser.
Google measures your website’s ranking through many factors; a major one being the time spent on a page. If visitors are bouncing from your page seconds after arriving, then it lets Google know that your content isn’t the one that they’re looking for. This will greatly impact your bounce rate.
One big factor to take into account is also your page load speed. If it’s slower than 3 seconds, the probability of bounce increases by 32%. After analyzing over 5 million desktop and mobile pages, Backlinko discovered that the average time it takes for a web page to fully load was 10.3 seconds on desktop and 27.3 seconds on mobile.
Tips for creating awesome UX:
42% of SEO experts spend equal time building both internal and external links for their blog content. More than 80% of these experts also attest to providing each blog post with at least 2-5 internal links.
It’s no surprise that SEO experts fully support the practice of internal and external links. Internal links help increase the time spent on your site, which, in turn, plays a significant part in improving your SERPs ranking.
Tips for backlinking:
When you leverage keyword phrases that immediately grab the attention of your prospective clients, you’ll enable visitors to engage with your content and site more. Through this tactic, you’ll reach a larger audience and draw in more users on your site/page.
Tips for top of the funnel keywords:
E.A.T stands for expertise, authority, and trust. This score plays a big part in helping Google determine your page’s quality. Make sure that your site is reputable, trustworthy, and credible because Google is more likely to evaluate what is being said about you. If your reputation is positive, it’s going to be beneficial for your business, since it’s impacted by the E.A.T score.
Tips to increase your E.A.T score:
Keyword stuffing is the act of stuffing as many keywords into one content piece as much as possible. Many think that this will ideally help them rank better on SERPs. However, that is not true.
If you keyword stuff your content to the brim, your page will be flagged as spam by Google crawlers. You definitely don’t want that because it will negatively impact your score and ranking. The easiest way to avoid this is to keep your keyword density to 1-2%.
As often as Google’s algorithm and SEO changes, relevant, high-quality content will always be a solid foundation to build on. By implementing my 8 effective SEO tips, you’ll be able to succeed in your Google SEO strategy for 2022.
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