Holiday Marketing Ideas
There’s just something contagious about the holiday season. ‘Tis the season for family, friends, and the warm holiday spirit. It’s that time of year when people start with their holiday shopping and Christmas decorations.
Christmas is undoubtedly one of the busiest times of year for holiday marketing and ho ho ho, consumer spending. We see a lot of holiday marketing from many brands, big or small. Some campaigns focus on being creative and festive, while others channel their energy into raising brand awareness. No matter if you’re a B2B or B2C company, you can join in to take advantage of the holiday spirit.
In the spirit of sharing this holidays, we’ll be unwrapping some fun festive holiday marketing ideas you can incorporate into your strategies:
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1. Decorate your site
If you’d like to hop on the spirit of Christmas, you can start by decorating your website. Sprinkle some simple festive graphics and effects such as Christmas trees, snowflakes or twinkling lights! Alternatively, you can change your cover image to fit the winter holiday theme or other creative ideas that you may like.
My advice is to incorporate it onto your website to fit your branding and audience’s preferences. The last thing you want is to be obtrusive to prospective customers with excessive amounts of Christmas decor. After all, you want to leave a positive and lasting impression on your customers.
If you want to add a Christmas theme to your visual content, ask yourself, do you want to be just another brand using generic Christmas colours and typical imagery? Consider how you can add a twist to your visuals to stand out to your audience whilst still relating to your current promotional offers or content messaging.
Here’s an example of a local brand embracing the festive spirit by adding snowflakes onto their website. Since Chuck’s is known as a self-care brand selling skincare products and apparel, they incorporated a subtle snowflake effect that falls lightly on their products as you scroll.
2. Show how your teams are celebrating in the office
People love to learn about the “story behind the story”. By inviting customers to the behind the scenes snippets of your company and the team behind it adds value to your brand and makes you more personable to your audience.
Plus, the holidays are the perfect time to add some personal flair to how you communicate with your customers! This is where Instagram stories can be a lot of fun because you can showcase how your teams are celebrating in the office or behind the scenes of your products.
Here at Medianetic, we’ve embraced the spirit of Christmas by decking out the place with Christmas decor, hosting an office party, and conducting a secret Santa gift exchange.
Mr Frosty cosying up in the corner
Decorating our live tree!
3. Give back
What better way to honour the Christmas spirit than to give back? After all, that’s what the holidays are all about–being grateful and generous with the people around us. If you’re able to, you can donate a portion of your holiday marketing campaign revenue to a local charity or a fund you support.
If you have a smaller business, it may be challenging to invest in giving like big companies without the budget for social drives. Instead, you can try to join a local charity campaign. Being genuine in giving back and helping your communities wherever you can show others you’re not just in it for the money, but rather that you have the compassion to connect with your audience.
You can dedicate this giving to be a regular CSR initiative that benefits both society and your overall brand reputation. For example, every year, Macy’s–the American departmental store, runs their “Believe” campaign to invite people to write letters to Santa. For every letter received, Macy’s will donate $1 up to $1 million to Make-A-Wish, a non-profit organisation dedicated to helping children with critical illnesses.
4. Host a Christmas giveaway
Christmas is a time for sharing. With that in mind, marketers use this holiday as a peak time to build brand awareness and increase referrals. They grab customers’ attention with the best social media contest ideas and brilliant Christmas giveaways to maintain users’ holiday mood.
Plus, contests and giveaways are evergreen, who doesn’t love a good chance to win something for free? So, hosting a social media contest for a Christmas giveaway will never go in vain. If executed, your brand awareness will spread like wildfire.
This holidays, Lilin+co, a local brand that sells natural handcrafted soy candles, partnered with Fresh beauty for a giveaway of Christmas candles and skincare set. Their caption encourages participants to tag someone and comment on why they deserve the gift. That’s just the right amount of evoking emotion in their Christmas marketing giveaway!
5. Create a gift guide
Everyone is actively looking for gifts this time of year, whether it’s for their spouses, parents or friends. As a business looking to resonate with your followers, you can create a gift guide for your business. It can be separated into individual guides for men, women, friends, and however you deem is fit for your audience.
Creating a simple and compelling gift guide can be a great way to draw people to your products that make great gifts. With added tags to your products, these gift guides are more likely to be shared across social media and help fellow shoppers find gift ideas. After all, gift guides are useful when people are in search of great gift ideas.
Wrap it Up
The Christmas season may be well on its way but it’s never too late to incorporate these marketing ideas into your marketing strategy. After going through all the festive holiday marketing ideas, your Christmas marketing campaigns will be sure to delight customers.
With that in mind, be merry and have fun connecting with your audience this holiday season!